Why Attention Is Key to Success, Relationships, and Quality of Life.
"For 30 years, I've been learning how to capture other people's attention. Today, I find myself wondering how we can win back our own."
The new book by Ferris Bühler. *
* Available in bookstores starting in November 2026 (Arisverlag).
You don't have a time problem.
You have an attention problem.
We've never been so connected, and yet we've never been truly present so rarely.
We look at our smartphones while someone is talking to us. We reply to messages while watching a movie. We’re already thinking about our next appointment during a meeting. And sometimes we even experience the most beautiful moments of our lives through a screen.
Our attention has become one of the most valuable resources of our time.
The only question is: Who actually decides where yours goes?
Self-Test
How mindfully do you really live?
0 out of 8 statements apply to you
Then this book is for you.
Pre-order the bookWHAT YOU CAN EXPECT FROM THIS BOOK
It's about how you can make more conscious decisions again what and who deserves your attention.
For over 30 years, Ferris Bühler has been studying how attention is generated and how companies, media outlets, brands, and public figures compete for it.
Today, he's turning the perspective around:
How can we regain our own attention?
In a personal and entertaining way, drawing on many stories from his own life, he explores why attention is crucial to our relationships, our professional success, and ultimately our quality of life.
Not a scientific textbook.
Not just another self-help book.
Rather, it is an invitation to become more mindful of one's own life again.
With full attention.
Contents
YOU
How to Regain Your Focus.
RELATIONSHIPS
Why people want to be seen, not just loved.
FAMILY
What Children Learn from Our Attention.
WORK & LEADERSHIP
Why Focus, Empathy, and Presence Are Becoming Underestimated Factors for Success.
COMMUNICATION
Why attention is easy to get but hard to earn.
LIFE
Why Memories Are Stored Attention.
Ferris Bühler is a communications and media expert, entrepreneur, and founder of the 360° storytelling agency Ferris Bühler and the media startup Day Off Studios.
For over 30 years, he has been exploring how communication, media, and brands capture attention and how stories reach people.
In “AUFMERKSAMKEIT,” he reverses this perspective for the first time:
"Whatactually happens to our own attention—and how do we get it back?"
"AUFMERKSAMKEIT" will be released in November 2026 and is available for pre-order now.
Or order the book from your favorite bookstore using the ISBN 978-3-907238-67-7.
Perhaps we don't lose our lives because we don't have enough time. But because our attention is too often elsewhere.
ATTENTION
Why Attention Is Key to Success, Relationships, and Quality of Life.
© 2026 Ferris Bühler | Web design and support: DACCORD
